In 1992 I was the Vice President for Communications of the Vote Know Coalition. This organization had been formed to coordinate a referendum campaign against a new Maryland law, one that had repealed a handful of consumer-protection laws related to abortion. (For example, this new law repealed the prohibition against paying kickbacks for abortion referrals, and another statute requiring abortion customers to be given a pamphlet listing alternatives-to-abortion resources.) We gained a record-breaking number of signatures and brought this law to referendum; we urged voters to “Vote No on Question 6.”
Election Day that year was November 3. In September we asked Dr. Ben Carson, then a neurosurgeon at Johns Hopkins, if he would tape a commercial for us. At that point he was becoming a familiar figure in Christian circles, but had not taken a public stand on abortion. He agreed to do the ad, and we faxed the script back and forth (in those pre-email days) until it said what he wanted to say.