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[Christianity Today, February 4, 2002]
Forget what the Billboard charts say; to judge from church ads in the Yellow Pages, America's favorite song is "I'm Mr. Lonely." Churches are quick to spot that need and promise eagerly that they will be friendly, or be family, or just care. Apparently this is the church's principal product. When people need tires, they look up a tire store; when they start having those bad-sad-mad feelings, they shop for a church.
Here, for once, denominational and political divisions vanish. Churches across the spectrum compete to display their capacity for caring, though each has its own way of making the pitch. The Tabernacle, a "spirit-filled, multi-cultured church," pleads, "Come let us love you," while the Bible Way Temple is more formal, if not downright odd: "A church where no stranger need feel strangely." (The only response that comes to mind is "Thank thee.") One church sign in South Carolina announced, "Where Jesus is Lord and everybody is special," which made it sound like second prize. And one Methodist congregation tries to get it all in: "A Christ-centered church where you can make new friends and form lasting relationships with people who care about you."